best serp tracking

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How do you check your Google rankings? Typing your keyword into Google, counting the results and then adding your position to a spreadsheet?

Not exactly ideal, especially if you want to track a larger number of keywords.

That’s what SERP trackers are made for. You simply enter all the keywords you want to monitor and the tool tracks them for you. SERP, by the way, stands for Search Engine Results Page.

At Tooltester we have been using several of them: SE Ranking, AccuRanker, Serpwatch, Morningscore and Serpstat. In the past we also used ProRankTracker. So even though writing this blog post will probably take me around 10 hours, it has actually been in the making for several years 🙂

For that reason, I thought it would be helpful for a lot of people just like you if I wrote down what I like and dislike about these online SERP keyword trackers. And as rank tracking isn’t cheap, we’ll also take a look at prices and check out the best deals you can get.

The 10 Best SERP Trackers

Let’s now compare 10 rank trackers to find the best for your project.

1. SE Ranking


This Ukrainian company offers a SERP tracking tool at affordable rates. If 250 keywords are enough and you are fine with weekly updates, you can go as low as $23.40 per month with SE Ranking. But what does it offer?

Quite a lot actually.

Alongside the rank tracker, you get a whole host of tools: website audit, backlink monitoring & checking and it also creates a marketing plan for you. A feature I like is that, as well as Google rankings (obviously), you can even track YouTube rankings, along with Bing, Yandex and Yahoo. They claim to have 300,000 customers, making them one of the biggest SEO tools out there.

SE Ranking Pricing

Essential: 250 keywords: $39 (daily updates), $31.20 (every 3 days), $23.40 (weekly)
Pro: 500 keywords: $54 (daily updates), $43.20 (every 3 days), $32.40 (weekly)
Business: 1000 keywords: $89 (daily updates), $71.20 (every 3 days), $53.40 (weekly)

Monthly plans. Discounts of up to 20% for annual plans.



What I like: The screens are well laid out and give you a nice historical overview of your rankings (including the best ranking you ever had). Pricing is pretty flexible and affordable. They also track Google SERP features such as the featured snippet. It even comes with a mobile SERP tracker option. The extra functionality, like the website audit and backlink monitoring, can also be useful if you need it. Support is usually responsive. There are folders and tags available to organize your keywords.

What they should improve: To get to your reports you often need a lot of clicks. Every now and then there are minor bugs in the system that don’t always get fixed immediately.

Who is it for? Freelancers and small businesses who need an affordable tool that does a bit more than just SERP rank tracking tool. It’s one of the best rank tracker tools out there.

Rating: 4.5/5

> Try it 14 days for free:

2. AccuRanker

Best SERP Tracking - Is it AccuRanker?

AccuRanker comes from Denmark and claims to be the world’s fastest, most accurate rank tracker. But what does fast mean? AccuRanker lets you manually request a refresh of your ranking data whenever you feel like it. And the update happens rather fast! It supports Google, Bing and now also Youtube, Yandex, and Baidu.

I’m using AccuRanker for the English ranking data of Tooltester as I tend to track my keywords (almost) daily to be able to react to important changes. I very much like the no-nonsense menus and interfaces that let me get to the data I need at the speed of light. YouTube tracking also works really well, better than with other tools I tried.

You can also define segments and filter for things like specific SERP features and also export the data. And as with all rank trackers, you’ll come across in this article, AccuRanker shows you the search volumes for each keyword. If you work with clients, it also allows you to email automatic ranking reports with your own logo.

AccuRanker Pricing:

1000 keywords: $99
1500 keywords: $144
2000 keywords: $189
3000 keywords: $279

Keyword data updated daily. Monthly plans. Save up to 10% by subscribing to a yearly plan.

AccuRanker Screenshots:


What I like: Their clean Scandinavian design is a pleasure to use. It shows you whether you rank in the featured snippet (so-called “position zero”) and includes all other important Google features (related questions, site links, whether there are ads, etc.). It lets you tag and star your most important keywords and, of course, it’s great being able to request a keyword refresh whenever I feel like. You can also add as many domains as you like.

What they should improve: It would be nice to see the ranking evolution in the main overview as offered with other SERP trackers (instead of clicking the detail view of the keyword). They should offer plans with less than 1000 keywords as this restriction makes them REALLY expensive. I would also prefer email reports where you can see the rankings directly in the email and not only after opening in an attached file (PDF, XLS etc.).

Who is it for? Brands, store owners and agencies who need reliable & quick ranking data, competitor monitoring and things like historical data and API access.

Rating: 4.5/5

> Try it for 14 days for free:

3. Nightwatch


Back in the day, the Nightwatch movie (starring Ewan McGregor) received mixed ratings. But what about the rank tracker?

The first thing you will note is that everything on their website is black. They seem to love dark-mode, which is also activated by default in their web app. Even though I personally like it too, I switched it off pretty quickly. The reason is that the interface is relatively busy and the fonts are small. Having everything white on black doesn’t make it very readable.

What you will also note is that the Slovenian company offers very affordable plans compared to its competitors. With discounts of up to 40%, it’s particularly affordable if you sign up for a yearly plan.

In terms of features, they also offer backlink monitoring, website audits, competitor monitoring, and API access. A pretty complete product.

Nightwatch Pricing

500 keywords: $39/month
1000 keywords: $99/month
5000 keywords: $369/month

Keyword data updated daily. Monthly plans. Discounts of up to 40% for longer terms.

Nightwatch Screenshots


What I like: Their yearly plans are very well-priced for daily updated keywords. Rank tracking comes with details like Featured Snippets, Local Packs and Knowledge Panels. Nightwatch not only offers YouTube but also DuckDuckGo tracking. You can add notes to your account and these will be plotted in the ranking graphs, similar to how notes work in Google Analytics. Their daily, weekly or monthly ranking updates via email work pretty well, too!

What they should improve: The help section doesn’t have a search function, and although they offer live chat, I didn’t always receive an immediate response. If you need more than 1000 keywords, you’ll see your costs go up significantly.

Who is it for? Agencies who need quick and accurate ranking data for their clients at affordable rates.

Rating: 4/5

Try for free:

4. Wincher


Here’s another contender from Scandinavia. Wincher is made in Sweden and praises minimalism. The good news is that their prices are indeed minimalist. 500 keywords with daily updates will only cost you €29/month (around $34).

Right now they only track Google so if you are after other search engines too, you should look elsewhere. The ranking tables are well-structured and contain all the important information. Columns can also be fully customized. It also shows you what SERP features are relevant to your keyword and whether your site is shown in one.

Using the Pages tool you can identify weak spots in your content. It’s alright but doesn’t take into account synonyms the way Google does. Nevertheless it can certainly be helpful to some.

Wincher Pricing:

500 keywords: €29
1000 keywords: €59
2000 keywords: €99

Keyword data updated daily. Monthly plans. Get 2 free months by subscribing to a yearly plan.

Wincher Screenshots:

What I like: The tool is well-designed and also lets you compare your website to your competitors. Their prices are some of the lowest in the industry given the great range of features, such as tracking of all the special Google features (Featured Snippets, etc.). The keyword research tool also looks very useful as it directly considers what you’re already ranking for.

What they should improve: They should also offer prices in USD. Adding other search engines like Bing or Youtube would be useful to many users. And a few times I had smaller issues by getting ranking notifications via email that weren’t actually showing in the tool.

Rating: 4/5

> Try Wincher for free here (Use discount code WELCOME30 to get €30 off your first purchase)

5. ProRankTracker (PRT)


ProRankTracker was actually one of the first keyword trackers we were using at Tooltester. If you don’t need a huge number of keywords, the Israeli company offers a pretty good deal at $13.50 for 100 tracked terms. There’s a free plan, too, which is good for up to 20 keywords but doesn’t provide data on search volumes. It has a SERP tracker for Google, YouTube, Yahoo, Bing, Yandex and wait for it … Amazon! That’s pretty unique, as we haven’t seen any other tracking tool offering Amazon tracking. But that’s not really the scope of this article, to be fair.

The reason why we moved to other services was mainly that ProRankTracker feels a bit more complicated than the others. They’ve recently improved the interface, but there’s still a lot going on in the navigation.

ProRankTracker Pricing:

20 keywords: free (limited features)
100 keywords: $13.50
500 keywords: $49
1000 keywords: $89
2000 keywords: $129

Up to 20% discount for yearly plans available

ProRankTracker Screenshots:


What I like: It’s good that you can request manual ranking updates. You also get the evolution of your keywords in the main view, including the biggest winners and losers. The free plan is unique for rank trackers and could be sufficient for smaller businesses. I also had good experiences with their live chat support. Finally, PRT also features two iOS and Android apps that let you (or your clients) check rankings conveniently.

What they should improve: I find the navigation on the left-hand side overwhelming and there are many different views, of which most users will probably only use one. Also a quick way to view the current SERPs for each keyword would be nice (to achieve that now you need to completely change the view).

Who is it for? Definitely recommended for anyone who only needs to track a few keywords, as it’s free. Amazon sellers are another target group that could benefit from PRT.

Rating: 3.5/5

> Try ProRankTracker’s free plan:



Serpwatch claims to be the “Most Advanced Rank Tracker for Marketers and Agencies”. While I am not sure I would agree with this statement, I still think their rank tracker is pretty decent. The feature set comprises client management (including white-label options), local ranking tools and a report builder among other things. There’s a 15-day free trial and pricing starts at $49/month for monthly plans.

Serpwatch Pricing: 

250 keywords: $49
750 keywords: $99
2500 keywords: $349

Daily updates. Interesting fact: you can also request multiple daily updates, but they will be taken off your monthly quota. For the lowest plan there are 7500 monthly checks included (250 x 30), for example. Get 5 free months with an annual plan.

Serpwatch Screenshots: 

What I like: They recently did an overhaul to their interface, which works really well. You get a ton of useful information, such as when you are ranking for the same keyword with different pages (keyword cannibalization). Their email reports are useful, although it would be nice to have an option to also stop these emails 🙂

What they should improve: A few times I noticed that keywords can be a little “jumpy” (dropping and going back to the original position the next day), even though the ranking hasn’t changed when I check it directly on the SERPs. I also like to organize my keywords by search volume, unfortunately here it always reverts to alphabetical sorting. Once you exceed 250 keywords it also gets rather expensive if you don’t opt for an annual plan.

Rating: 3.5/5

7. Serpstat

Best SERP Tracking - Is it Serpstat?

Serpstat is another contender from Ukraine. Almost 100,000 active users perform things like rank tracking, keyword research, backlink analysis, and site audits. At the time of writing, they were going through a pricing change, removing the affordable $19 plan for 200 keywords. From now on, the cheapest plan will start at $69 for 500 keywords, making it a not so affordable rank tracking tool. But to be honest, Serpstat has grown into a sort of mini-Ahrefs that does so much more than just rank tracking.

Serpstat Pricing

500 keywords: $69/month
2000 keywords: $149/month

Keyword data updated daily. Monthly plans. Discounts of up to 20% for longer terms.

Serpstat Screenshots:


What I like: No other tool shows you a better visualization of your ranking evolution (see screenshots). They cleverly use graphs and colors so you can easily capture your current state of SEO affairs (although in some menus the amount of information can be a bit overwhelming). You are also in the know when it comes to which Google features get shown in the SERPs.

What they should improve: Just as a rank tracker Serpstat is very expensive. You should probably go all-in and use them for as many SEO tasks as possible. But especially for keyword research, I find that there are more advanced tools, like Ahrefs.

Who is it for? Website and ecommerce owners who need an all-in-one SEO tool with a wealth of features.

Rating: 3.5/5

Try for free:

8. Mangools SERPWatcher

Best SERP Tracking - Is it Mongools?

I know Mangools from their nifty free KWFinder tool, which we like to recommend as an alternative to Google Keyword Planner or Ahrefs (for people with very small budgets). The Slovakian company offers a whole suite of tools which, of course, also offers rank tracking. SERPWatcher is its name and it’s a pretty bare bones matter. At $49 for 200 keywords, it’s maybe a bit expensive for what it is. It only tracks Google results so far.

Mangools Pricing:

200 keywords: $49
700 keywords: $69
1500 keywords: $129

Keyword data updated daily. Up to 40% discount for yearly plans available

Mangools Screenshots:


What I like: The design is one of the nicest and it’s very easy to use due to the limited range of features. Since it integrates with KWFinder, it’s probably a good choice if you are already using any of the other Mongools products. They also offer very high discounts when you sign up for a yearly plan.

What they should improve: Most importantly, it doesn’t show featured snippets or any of the other Google SERP features. There is no free trial, although support was nice enough to add a week of free rank tracking to my account to try it out.

Who is it for? Marketers who want a really clean and simple tool and don’t care much for the latest features.

Rating: 3/5

> Sign up here:

9. Morningscore

best serp tracking morningscore

Just like Ukraine, Denmark also has a thing for SEO tool creation: Morningscore is yet another candidate from Europe’s north. The young startup is not really positioning itself as a SERP tracker per se but rather as an all-in-one SEO suite for beginners. Their big thing is to attach a monetary value to your rankings. They base it on the amount of money you’d normally have to pay for your traffic using Google AdWords, something other tools do too.

It’s got a great health check report that monitors things like missing Alt-tags, broken links and whatever else stands in the way of a #1 ranking. The keyword positions are updated daily and pricing starts at $65 for 200 keywords. Morningscore only tracks Google Desktop rankings so far and seem to get their data from other SEO tools.

Morningscore Pricing:

200 keywords: $65
500 keywords: $125
2000 keywords: $237

Keyword data updated daily. Up to 20% discount for yearly plans available

Morningscore Screenshots:


What I like: Their design is very modern and nice to look at. I also like the $-value they attach to your rankings, however, I am not really sure how much you can read into it. I found the Missions dashboard particularly useful as you can set up ranking goals, which you can then follow there. It tracks your progress and sends you a virtual high-five once you’ve achieved it.

What they should improve: The rank tracker doesn’t have a lot of features. It doesn’t show you any of Google SERP features (e.g. featured snippet) and you also don’t see when the update was carried out exactly. If all you need is a rank tracker, you’ll be able to find cheaper deals.

Who is it for? Founders and marketers who need a simple SEO tool that doesn’t overwhelm them with data.

Rating: 3/5

> Try it 14 days for free:

10. Ahrefs

Best SERP Tracking - Is it Ahrefs?

What about Ahrefs you may be asking? Whenever two or more SEOs start having a conversation it won’t take long until you hear the word Ahrefs. We love this tool and use it almost every day. They have fantastic keyword research and backlink tracking capabilities. And yes, they also do rank tracking. But we are actually not using it. You get an amount of 1500 keywords for $179, which isn’t too bad considering the quality of the rest of the suite. But they only update these keywords every 5 days(!)

Ahrefs doesn’t offer daily updates at all, unfortunately. Another problem is that the keywords don’t seem to get updated all at the same time, it’s pretty random. That’s why they are not really a good option for rank tracking in my view.

Rating: disqualified

Compare the Best Rank Trackers in our Handy Table

Product 500 keywords 2000 keywords Comment and Rating
SE Ranking $54 $189
(up to 2500)
Great rank tracking plus extra tools (4.5/5). Good value and flexible pricing options.
AccuRanker Not available $189 It’s an excellent rank tracker but a bit pricey (4.5/5)
Nightwatch $39 Not available Affordable yearly plans, features great email reports (4/5)
Wincher €29 €99 Cheapest price point and great features (4/5)
ProRankTracker $49 $129 Not too expensive but a bit clunky. Features a free plan (3.5/5)
Serpwatch $49 (250 keywords only) $349 (up to 2500) Useful email reports, good interface. Large plan is pricey (3.5/5)
Serpstat $69 $149 Very pricey just for SERPS tracking (4/5). Pretty good keyword research options.
Morningscore $95 $149 Too pricey just for rank tracking but there are some clever extra tools. (3/5)
SERPWatcher $69
(up to700)
$129 (up to 1500) A bit too basic for a rank tracker (3/5)
Ahrefs $99 $179 (up to 1500 keywords) Excellent SEO tool but not for rank tracking as it doesn’t update daily.

Final words

Pretty interesting that SERPS tracking is something mainly smaller European countries offer, huh? I certainly didn’t expect that.

So it’s no secret that AccuRanker is my favorite in the rank tracking arena – a pity their starting prices are so high. While most others offer additional features that may or may not be useful for you, AccuRanker is focused just on SERPs tracking and is just a super polished software.

I also quite like SERanking as it’s got some really nice SEO features that I didn’t even know I needed. For example, you can set the hour when your daily keyword updates are supposed to happen. So from a ‘value for money’ perspective, this would definitely be my top choice, especially if you don’t need daily updates.

So I think you’ll do just fine trying these two out. Both offer a 14-day free trial.

Let me know if you have any questions about the tools in the comments!


Latest Updates:

20 Dec 2021: ProRankTracker updated.
19 Oct 2021: Wincher added.
14 Sep 2021: Serpwatch added.
15 Jun 2021: Smaller updates.
25 Aug 2020: Nightwatch added.
25 Feb 2020: AccuRanker removed all plans for less than 1000 keywords.
06 Feb 2020: AccuRanker added Youtube und PRT now supports featured snippet tracking.
06 Aug 2019: Smaller updates.
31 May 2019: Small change for SE Ranking.

About Robert Brandl, BA (Hons) Munich University MUAS

robert brandl

Hi, my name is Robert Brandl, and I am the founder of Tooltester. I used to work in a digital marketing agency where I managed website and email marketing projects. To optimize my client's campaigns, I always had to find the optimal web tools. Tooltester (founded in 2010) opens this knowledge to you, hopefully saving you endless hours of research. If you have any questions, please leave a comment. You can also find me on LinkedIn.

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