Tooltester is supported by readers like yourself. We may earn an affiliate commission when you purchase through our links, which enables us to offer our research for free. Learn more about our methodology here.
Wondering how much a Wix website costs? Their pricing plans can be slightly confusing as there are numerous options. This analysis will help you pick the right plan by showing you what you really need and what you can do without.
P.S. We also compare Wix's pricing to its biggest competitors like Squarespace and Weebly - find it here.
How Much Does Wix Cost?
Wix's pricing plans start at $16 per month (billed annually) for the Combo plan. It's ad-free, includes hosting, and a domain name for 1 year. Unlimited costs $22 per month and is ideal for larger sites. Wix VIP at $45 per month adds priority support. The cheapest ecommerce plan is Business Basic at $27 per month.
Quick breakdown of Wix's most important plans
This table shows the most popular pricing options in their monthly and yearly payment variants.
|Wix plans||Monthly||Yearly||Key Feature|
|Free||$0||$0||It's free but shows the Wix branding|
|Combo||$23/month||$16/month||No adverts and use of a custom domain. More information.|
|Unlimited||$29/month||$22/month||Good for larger projects: no bandwidth limits and a more generous 10GB storage|
|Business Basic||$34/month||$27/month||You can sell online and get business apps like Wix Hotels or Wix Bookings. More information.|
Please note: all of Wix premium plans include a 14-day money-back guarantee. The process is simple and can be done through an online form.
Wix Pricing: Video Walkthrough
If you are still unsure, just answer a couple of simple questions to see what’s the ideal Wix pricing plan for you:
Smart Finder: 1 Minute to Find the Right Wix Plan
Our intelligent Smart Finder algorithm will find the ideal Wix plan for you in less than a minute. If you prefer, you can, of course, also find detailed pricing tables below:
Wix’s Website Plans in Detail
(US, AU only)
|Domain included in yearly plans?||No||Free domain name for 1 year, $14.95 (yearly) thereafter. Private registration costs $9.90 on top.|
|SSL encryption (https)||Yes||Yes||Yes||Yes||Yes|
|Email accounts||Wix offers email accounts through Google Workspace, which is $6 per user per month.|
|Max. number of pages||100 pages
There's is no limit for blog posts and dynamic pages.
|Bandwidth (more)||1 GB||2 GB||Unlimited||Unlimited||Unlimited|
|Storage||500 MB||3 GB||10 GB||20 GB||35 GB|
|Video storage||None (only embedded via Youtube, for example)||30 minutes||1 hour||2 hours||2 hours|
|Vistitor Analytics app||Not included (instead you can use Google Analytics for free)||Free for 1 year|
and App Vouchers
|No||No||$100 Google and Bing ads, $100 in Local Listing + Form Builder and Site Booster app|
|Email marketing||3 campaigns / 5.000 emails / month|
|Premium support||Included||Included||Included||Included||Priority Support, extra fast|
|Monthly Plan Prices||$7.50/month||$23/month||$29/month||$34/month||$49/month|
|Yearly Plan Prices||$5/month||$16/month|
|Two-Year Plan Prices||$4/month||$13/month||$17/month||$22/month||$37/month|
|Three-Year Plan Prices||N/A/month||N/A/month||N/A/month||N/A /month||N/A/month|
|More information||Visit Wix.com for a free trial account|
* The Connect Domain plan is not available in the US anymore and probably will also disappear for the rest of the world soon.
Please note that the yearly, 2-year and 3-year plans will be charged at once. So you’ll be paying the full term upfront in one payment.
Wix’s Business and Ecommerce Plans in Detail
But of course, if you’re looking to start an online store, need more HD video storage or fancy using one of Wix’s business apps (e.g. Wix Bookings or Wix Hotels), you should consider one of the Business or eCommerce premium plans:
|Feature||Business Basic||Business Unlimited||Business VIP|
|Video Storage||5 hours||10 hours||Unlimited|
|Max. number of pages||100 pages
There’s is no limit for blog posts and dynamic pages.
|Business apps for hotels, restaurants, musicians, and online bookings||All included||All included||All included|
|Ecommerce (with unlimited items)||Included||Included||Included|
|Wix sales fee||0%||0%||0%|
|Wix Payments, Stripe and PayPal||Fees to accept credit and debit cards:
US: 2.9% + $0.30 USD per transaction
Cheaper rates for transactions with European cards may apply. Further information.
|Subscriptions and recurring payments||No||Included||Included|
|Show different currencies||No||Included||Included|
|Automated sales tax (by Avalara)||No||100 transactions /month||500 transactions /month|
|Label printing and advanced shipping apps||No||Included||Included|
|Dropshipping (by Modalyst)||No||Up to 250 products||Unlimited|
|Product reviews (by KudoBuzz)||No||1000 reviews||3000 reviews|
|3 campaigns / 5.000 emails / month|
|Monthly Plan Prices||$34/month||$38 /month||$64 /month|
|Yearly Plan Prices||$27/month
Recommended for small online stores
Recommended for larger online stores
|Two-Year Plan Prices||$22 /month||$25 /month||$45 /month|
|Three-Year Plan Prices||N/A/month||N/A/month||N/A/month|
|More information||Check out plan||Check out plan||Check out plan|
Please note that the yearly, 2-year and 3-year plans will be charged at once. So you’ll be paying the full term upfront in one payment.
Sidenote: All the Wix Business and eCommerce plans include the possibility to use your own domain name, SSL encryption and are 100% free of Wix’s branding. For annual and bi-annual Wix deals, you’ll get a free domain voucher for the first year.
What does each Wix premium plan include?
Let’s start by looking at the Connect Domain plan – strange name, huh? Basically, the main difference between this and the Free plan is the ability to connect your own custom domain name with your Wix site (e.g. www.yourname.com). The Wix ad will remain on your page, which makes this plan not such a great deal – at least not for a business. It’s fine for personal websites, though.
Combo comes with a domain name if you pick a yearly subscription. You can get .com, .net, .org, .biz and a few other extensions (see screenshot). Please note that it’s only free for the first year, the regular price is around $14.95 per year. It also allows you to connect existing domain names with your Wix website builder.
Basically, Combo has everything except an online shop. The only difference between this and the Unlimited plan is storage, bandwidth and the included video hours.
The Pro plan includes a logo that you can create with Wix Logo Maker. But to be honest, we can’t think of any scenario where the Pro plan makes much sense (unless you absolutely need the 20 GB of storage). It’s too expensive for what it is.
The VIP plan’s main selling point is the priority support. If you have a question it’ll be pushed in front of the line – cheeky. Be aware that this plan doesn’t include the Wix Stores app. You’ll need one of the Business plans for that – read below.
Our recommendation: In our opinion Combo is all you need for small business sites without ecommerce (even though Wix heavily promotes Unlimited and Pro). If you do ever come close to exceeding your Combo plan’s storage or bandwidth limits, Wix will inform you well in advance (should be good for about 3,000 monthly visitors). Upgrading plans is always possible and existing funds will be credited. For average sites, Combo’s data limits are more than enough.
The Business & eCommerce plans let you accept online payments through your website and grant you access to Wix’s online store. Additionally, you’ll be also able to use the most interesting Wix premium apps like Wix Hotels, Wix Restaurants, Wix Bookings or Wix Music (available through the Wix App Market).
Wix Business Basic is enough to get started with Wix Stores or use one of the aforementioned premium apps to receive online payments. There are no commission fees charged by Wix (other than transaction costs for your payment gateway).
Business Unlimited adds professional ecommerce features for larger stores (e.g. automated sales tax, label printing, dropshipping, product reviews, etc.). You also get a little bit more storage space (35GB).
Business VIP can be valuable if you need really fast customer support. In addition to that Wix increases some of the limits for dropshipping, product reviews and lets you offer a loyalty program for your store. In most cases, it’s probably not worth the upgrade.
Sidenote: Keep in mind that you can test the online store and most premium apps in the free plan too. Compared to its ecommerce competitors, the online store is pretty low-cost. You’ll find more information in our Wix ecommerce review. And you can also see how well Wix fares in our best ecommerce website builder guide.
Finally, they also offer an Enterprise plan with “Custom Pricing”. Starting at $500 (!) per month. This plan will only be interesting if you are already a Business VIP user, hitting the limits of that plan. It includes a dedicated account manager.
How do Wix’s prices compare to other website builders?
Let’s see how Wix compares with other companies for non-ecommerce websites. For each of them we picked the cheapest ad-free premium plan that allows you to connect a custom domain name. Find a full list of Wix alternatives here.
|Cheapest ad-free plan w/ custom domain||Combo||Personal||Starter||Standard||Basic|
|Monthly cost for annual plan||$16||$14||$12||$12.90||$11.99|
|Pros||Overall best features||Great for blogging, good support||Ease of use||Multilingual features, includes email account||Cheapest price, email marketing included|
|Cons||Higher cost than others||Marketing features not included||Product not very well maintained||Very limited features||Very limited SEO features|
|Detailed Comparison||–||Wix vs Squarespace||Wix vs Weebly||Wix vs Webnode||Wix vs GoDaddy|
As you can see, the Wix pricing plans are on the higher end of the scale. You do get a huge number of features for your money, which means that your website building efforts will scale well as your business grows.
If you aren’t willing to invest that much money, you can either watch out for discounts that Wix regularly offers or pick one of Wix’s cheaper competitors above.
How can I pay for my Wix subscription?
Accepted payment methods at Wix are Visa/Mastercard, American Express, JBC, Diners and Discover. If you are based in Europe you can also pay by direct debit (SEPA). Direct debit may take 2-7 business days to process. Wix also issues VAT invoices that can be found in your account under Billing History. Paypal is currently not accepted by Wix.
What are the Wix plans we recommend the most?
Based on 1,292 completions, our Smart Finder tool recommended the following plans:
You can see that Wix Combo was the best match for most people wanting to create a regular website. It was the top recommendation 474 times (37%). For ecommerce, Wix Business Basic was recommended 409 times (32%).
This result is based on 1,972 Smart Finder engagements, of which, 1,292 were completed, in a time frame of 7 weeks. Another 2% were recommended the Free plan. The Pro and Enterprise plans weren’t included in the results as they are only relevant to a tiny segment of all Wix users.
What about Email Accounts?
One thing Wix doesn’t solve particularly well is email accounts for your domain name. You can sign up for Google Workspace through them but you’ll have to pay $6 per month.
An alternative solution is to purchase the domain name through a third party (e.g. Namecheap) and get a custom email address from there. This will cost you around $10 per year.
The cheapest option is Zoho Workplace, where you get up to 5 custom email addresses for free. It’s similar to the aforementioned Google Workspace, but not quite as feature-rich or easy to use.
What is Wix Ascend and how much does it cost?
Wix Ascend provides additional marketing tools that aren’t included in Wix’s standard subscriptions. Mainly think of live chat, email marketing, and better registration forms. With a paid Ascend plan your visitors also won’t see any branding in your live chat window.
Keep in mind that you can also get contact forms, live chat, and email marketing elsewhere, often for free. But obviously it’s more convenient getting everything from Wix directly and their free plan actually isn’t bad.
These are the four Ascend tiers:
Free: $0. Includes 3 email campaigns, 5 forms with up to 10 fields, chatbox with branding, and more.
Basic: $10 per month. 5 email campaigns (up to 9.500 emails), 10 forms with unlimited fields, branding-free live chat, 5 recurring payment plans with invoices, and more.
Professional: $24 per month. 20 email campaigns (up to 50k emails), 20 forms with unlimited fields, unlimited recurring payments with invoices.
Unlimited: $49 per month. Unlimited email campaigns (up to 1m emails), unlimited form features, unlimited automations, unlimited recurring payments, and more.
Summary of Wix’s Website and Ecommerce Pricing:
Here’s our quick summary of all 9 Wix pricing tiers. Prices are shown for the annual billing option.
- Free: $0 forever. Gives you access to all templates and most features. Ad-supported without proper domain name.
- Combo: $16/month. Use your own domain and remove Wix’s branding. Great for personal and small business sites.
- Unlimited: $22/month. Get more storage (5GB) and bandwidth. In most cases, this plan isn’t necessary.
- Pro: $27/month (not available in all countries). Get 20GB storage and a professional logo. We find this plan overpriced.
- VIP: $45/month. Take advantage of the priority customer support. It’s too expensive, though.
- Business Basic: $27/month. The best plan for ecommerce websites (smaller online stores and sites with online booking etc.).
- Business Unlimited: $32. Get professional ecommerce features and more storage (35GB).
- Business VIP: $59. Priority support for store owners and the full array of ecommerce features.
- Enterprise: starting at $500/month. Enjoy phone support. If you need this plan, you probably already know it.
Final thoughts – Is Wix good value?
Here’s the short answer: It can be very good value for money, but you’ll need to find the plan that’s right for you.
For most non-ecommerce users, Combo is usually the best option as it’s ad-free and you’ll get your own domain name. Unless you are expecting hundreds of daily visitors right from the start you should forget about the other website plans for now. Remember, you can always upgrade later!
If you’d like to open an ecommerce website, we would recommend starting out with Business Basic as this is the cheapest plan that lets you accept online payments. We like that Wix also offers monthly payment options as many other website builders only have yearly subscriptions available.
Other plans like PRO or the VIP tiers are extremely expensive and should only be purchased if you know exactly why you need them. If you are still not sure which plan is right for you, please try out our Smart Finder!
> Click here to try out Wix for free
Tip: Save 10% on your first payment using this Wix Voucher Code. The discount may not be valid for all pricing tiers.
28 Apr 2022 – Pricing and storage limit updates
26 Mar 2022 – Checked for accuracy and smaller updates
19 Nov 2021 – Updated pricing video added
20 Oct 2021 – Checked for accuracy, smaller updates.
01 Sep 2021 – Most recent price increases reflected (cost of monthly plans rose significantly).
13 Nov 2020 – Wix now has a page limit of 100.
18 Sep 2020: New pricing structure for ecommerce plans and price increase.
08 Jul 2020: Wix Ascend Pricing added.
07 Nov 2019: Minor updates.
28 Oct 2019: Smart Finder added.
22 Oct 2019: A few minor updates.
06 Aug 2019: A few updates
01 Aug 2019: Costs for credit card transactions added.
01 July 2019: New video added.
31 May 2019: Wix increased their USD prices.
05 Apr 2019: Smaller Updates.
11 Feb 2019: Wix Email Marketing is part of Wix Ascend now.
03 Oct 2018: Wix launched the Business & eCommerce premium plans.
24 Sep 2018: Price increase and name change for the former E-Commerce plan (which used to be $17 per month). It’s now called Business Basic. The VIP plan went up from $25 to $29 and doesn’t include an online store anymore. No change for existing customers.
Do all Wix plans include web hosting?
Yes, hosting is included. There won’t be any extra cost for you. A small downside is, of course, that you take your Wix website to a different hosting provider.
How can I cancel my Wix account / website?
Cancelling a Wix premium package can easily be done from within your account as you can see in the screenshot:
For further details please go to Wix’s support pages and search for “canceling”.
Is there a money-back guarantee?
Yes, there is a 14-day “no questions asked” money-back guarantee for all premium plans. It’s very easy as the cancellation is an automatic process that can be done online.
Please note that this refund policy doesn’t apply to domain names.
Will I have to redo my site after switching to a paid plan?
No, you won’t lose any content after the upgrade.
Are there any coupon or promo codes for Wix?
Currently, there is an official promo code that you can use to save 10% on Wix Unlimited and higher! Find it here.
Here’s a guide of how to redeem a Wix promo code.
How much is Wix Bookings?
The basic version of Wix Bookings is free (see our review). The paid plan allows you to receive payments online, offer group bookings and will also let you send out reminder emails. Here’s an overview of all plans with Wix Bookings included:
What does bandwidth mean and why should I care?
The bandwidth limit is only really relevant to the Combo plan where you have 2 GB (2,000 MB) included. Let’s say the average visit costs 1 MB of bandwidth, then you could have up to 2,000 Visitors per month. If you’re expecting more than that, you should pick at least the Unlimited plan.
But to be honest, it looks like they don’t even enforce this limit. Our own Wix site has had months with more than 2,000 visitors, and we were never told to change our plan.
How many products can I add in the Ecommerce plans?
Currently, there is no limit on the number of items you can add.
Is there a discount for non-profit organisations (NGO)?
Yes, charitable and non-profit organizations are eligible for a free plan or discounted plans. It needs to be renewed every year.
Send an email to [email protected] for more information. You’ll be requested to provide a couple of documents as proof.
When I try to upgrade Wix I am seeing prices that are much higher. Why?
You probably have an app installed such as Wix Bookings. When you click upgrade it will automatically add the app to your purchase price.
To avoid this, scroll to the bottom of the upgrade page and click this link:
Are the prices for Editor X different?
Editor X is Wix’s website editor for advanced users. It does indeed have a different pricing structure. Find all of Editor X’s plans and prices on this page.
Wix is running a promotion but Combo and Business Basic are not included. What should I do?
Wix sometimes offers discounts of up to 50%. Unfortunately, they usually exclude Combo and the Business Basic plan – the plans we recommend the most!
In this case, we advise you to take advantage of the offer only if you’d consider at least a 2 or even 3-year plan. This way your savings will be significant.
Just don’t forget to downgrade your plan after the initial 2 or 3-year period if you don’t need the extra features!