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Zyro is a growing website builder based in Lithuania. It’s fairly young, having been established in 2019 and launched in early 2020. However, the company is a subsidiary of the web hosting service Hostinger, so it has the 20-year experience of an established internet player backing it up.

Like its primary competitors, Zyro is geared towards freelancers and small business owners. Users can create and launch basic websites hassle-free in a matter of minutes. In our research, we found that it doesn’t have a lot of advanced features to show for yet.

But right off the bat, we can tell you that it has a lot to offer those who want to set up a basic website or simple online store, thanks to its affordable price range and the high-speed performance of its editor. It also offers plenty of AI-powered tools (such as an AI writer and image optimizer), enabling you to create an effective online brand right away.

Using the tool is free, but publishing your work will require a premium subscription, which starts at $2.90/month. Each plan includes free email for three months, free domain for a year, and free hosting. We explain Zyro’s plans in more detail in our pricing section.

Zyro Review: Summary

Zyro offers beginners professional templates and a user-friendly drag-and-drop interface. These are essentials for anyone looking for an easy website builder. Pricing is reasonable compared with other editors.

But it also explains why it doesn’t have as much to offer as its target competitors, such as Wix. For users who need more functionality, such as blogging or better SEO capabilities and additional apps, we’d suggest using another platform.

However, we do have to give them props for their constant stream of new features and offerings. Since Zyro is a relatively new player, they have many toys to add to their collection.

zyro new features

Zyro's public roadmap - anyone can submit new feature requests here

While it started out with limited features, they’re slowly expanding as you can see in their public roadmap. For instance, when the website builder first launched they didn’t have ecommerce plans, and now they offer 2–with one offering advanced functionality.

Pros and Cons of Zyro

Low prices

Zyro offers great deals for long-term commitments–particularly when compared to Wix.

Fast and easy editor

With its grid-lock section, all you really need to do is literally drag the “element” and let it drop into place. It is also possible to resize and adjust every part of the template you choose.

Multilingual websites

Adding a language switcher and translations to your site is a straightforward process. If you have a store, it’s possible to add multiple languages if you have the Advanced Store plan.

Excellent live chat support

Aside from reaching out via email or a contact form, reading the knowledge base, you can access support faster via live chat.

Basic blog

While the process of creating a post works much like building a website, it lacks important blogging features such as commenting functionality and the ability to add tables. Generally, it feels like their blogging functionality is still in its infancy

Not suitable for websites with large loads

Zyro has no page limit, though it restricts navigation subpages to one. Zyro also markets themselves as a website builder for small business, with the top tier plan only allowing up to 2,500 products. For reference, Wix gives you room to store up to 50,000 products.

No app store

Zyro lets you add more functionality through integrations – however, we didn’t find much apart from a few analytics and tracking options. They don’t yet offer a robust app store. For instance, Online Store and Advanced Store users will need to use Zapier to connect your business applications (ex: marketing software, accounting software). Wix and Shopify offer much better apps and integrations.

No membership or password-protected pages

Neither the entire site nor individual pages can be password-protected. There’s no option to add a members area either.


Zyro Pricing



Build an ad-free website using a custom domain. Suitable for building a small business website or professional portfolio



Designed for ecommerce brands that only need the essentials, with a limit of 100 products. Uses Zyro’s own ecommerce platform (Zyro Lite)


Advanced Store

Online store that runs on Ecwid, with professional selling tools for up to 2,500 products, and marketing features

zyro pricing countdown timer

Affordable Zyro prices

The pricing page is a bit confusing, so we examined it in more detail. First, you have the countdown timer on the top part of the page. Don’t feel pressured as the deal is basically always on. We checked back the next day, and the clock had reset with six hours remaining.

While it clearly states that the domain name is free for one year, it doesn’t mention the renewal fee anywhere on the page. You can find it on another page, indicating that a regular domain will cost a small business around $10 to $15 on average. The good news is that this price range is pretty reasonable. In our experience, many website builders (such as use domain renewal to attempt to exploit you in this manner.

Rating Details

criterion rating comments

Ease of use

Its similarities with Wix are most evident here. Its drag and drop editor has a clear and intuitive interface, which is very easy to use. However, we found editing to be much faster than Wix.

To get you started, Zyro provides a helpdesk with FAQs and around 80 posts about building websites (including videos).

Choice and flexibility of design (templates)

Zyro offer a collection of 150 fully-customizable, responsive templates, grouped by category: Fashion, eCommerce, Restaurants, Portfolio–to name a few. They look professionally designed (as they are) but lack the crisp, clean style and character found in design-focused platforms such as Wix or Squarespace. This is the price you pay for the platform’s simplicity and ease of use.

And just like Wix and Squarespace, you can’t switch to an entirely different theme after your initial choice.

Each theme is responsive, so it displays well on desktop computers as well as mobile devices. However, Zyro also lets you edit the mobile version of your site separately, which we would recommend prior to launching your site as the auto-generated responsive design isn’t always perfect.



To publish your website, you’ll have to pay a premium plan. Regardless of your plan, you won't find any ads in your website's header or footer.


The editor supports around 30 languages. It’s possible to add a switcher to display your site in different languages, with either automatic or manual translations. The same goes for online stores.

The languages use a subdirectory (e.g. and the URLs can be adapted. All in all, very SEO-friendly.


Your own domain name (e.g. .com or .net)


Buying a new domain or connecting a domain you own requires a premium plan. Once you have a domain, you can create a custom email address for your business.

It includes a 3-month free trial for their email service called Titan email. The regular price for it is $2.90 per email address, which is reasonable.

Depth of navigation

Zyro doesn’t have a limit for pages, but you can only add 1 level of subpages in the navigation. If you need more, Weebly and WordPress are better alternatives.

Widgets (small tools to add extra functionality)

Unlike Wix or Weebly, Zyro doesn’t have an internal app store. But it comes with integrations like Google Analytics, Facebook Pixel, or even WhatsApp. Additionally, you can paste code snippets into the header of your website.

With the Online Store plan (or Advanced Store plan), it’s possible to connect external apps to your website by using Zapier.

Mobile App


There’s no mobile app to manage your site on the go. But all the features and functionality you’ll need when building a website are available in the mobile-responsive website creator. Drag-and-drop functionality also works well on mobile devices.


Available on the Business and Advanced Store plans. What’s confusing is that they use different solutions for each plan (Business uses Zyro’s own Zyro Lite, while Advanced Store uses Ecwid). While Zyro Lite runs fast, Ecwid is a far more powerful and flexible solution. However, there are plans to eventually move both plans to Zyro’s own solution, which means that Advanced Store may not be the best option in the long term (at least for now).

Search Engine Optimization (SEO)

Zyro offers basic SEO functionality. It allows you to change the title, the meta description, the URL, and the alt text. For multilingual sites, subdirectories are available by default, providing further benefits for SEO.

However, it lacks advanced features. Our research found that Wix and Squarespace offer more powerful features such as 301 redirects.


Zyro’s blog is SEO-friendly, and it comes with most of the features you’ll need (e.g. blocks, editor, categories etc.). Posts can also be scheduled.

Its downsides include a missing commenting feature and limited table creation. If blogging is a priority for you, check out Squarespace or

Visitor statistics

Zyro doesn’t provide an analytics report. But it integrates with Google Analytics to track your performance.

Contact form


The contact form builder is simple and efficient. Editing is also straightforward. There’s no limit to the number of fields, so that’s a big plus.

Password protection & member areas


Neither individual pages nor the entire site can be password protected. Members areas are not available, unlike with Wix or Squarespace.

Newsletter tool


Zyro’s Advanced Store plan comes with a newsletter tool. But you can also send newsletters with Mailchimp as explained in this support post.

Add HTML code


You can add HTML to the editor. Click on the “Add elements” button on the left-hand side and select “Embed code”. After that, you can drag and drop the element anywhere on the page.

Storage space


Zyro offers unlimited storage regardless of plan, so you can upload as much media as you want. It also has unlimited bandwidth.

Backups & Restore


Every time you update a website, an auto-save is performed (but can also be undone). Backing up your entire website requires you to create a duplicate of it as a separate website in your Zyro account.

Backtracking your changes isn’t easy. If you want to restore a version of your website, you’ll have to contact Customer Support.



Yes Chat

Yes Email

No Telephone

There’s a 24/7 live chat customer support with all plans. You can also contact the live support with the free plan. A contact form is also available.

Their helpdesk is pretty extended. However, there is no phone support.

Additionally, you can add $1.99/month to your website plan for 24/7 priority Zyro support. In our tests, we found the live chat support very responsive though, even without this option.

Fun Factor

Zyro gives you a lot of freedom and is fun to use. You can customize a template or even have AI generate one for you. If you want to DIY it, you have the option to start from scratch. It also has a suite of AI tools to play with.

Overall Rating


Zyro is a good tool for beginners, but some features are missing (e.g. a member area, SEO tools).
The editor seems similar to Wix’s basic version. But its basic website plan starts at $8.99 (and is almost always on sale for $2.90) while Wix’s basic website plan costs $16. A great deal overall if you don’t need all the bells and whistles.

A More Detailed Look at Zyro’s Features

Choosing Zyro for Ecommerce

In spite of its limitations when compared to other popular website builders, Zyro is ready for anyone who wants to sell online. The platform claims that you can create a store in under an hour with the help of their website templates, drag and drop editor, and AI tools (logo generator, slogan generator, business name generator, and even AI writer). You can sell physical and digital products, as well as services (plus, accept donations). All of these are very handy for budding entrepreneurs looking to set up their online presence.

zyro product page

An example of a Zyro-built product page

But there are a few caveats. For one thing, Zyro uses two completely different solutions for managing your online store – Zyro Lite if you have a Business plan (for up to 100 products), and Ecwid on the Advanced Store plan (for up to 2,500 products). As you can guess, Zyro Lite offers basic ecommerce functionality, while the Ecwid plugin allows for advanced features such as integrations with eBay, Amazon and Facebook, and abandoned cart reminders.

The disadvantage is that we’re not sure how easily you would be able to switch from one system to the other, if you needed to upgrade (or downgrade) your plan. Another is that Zyro has plans to eventually replace Ecwid on the Advanced Store plan, which may result in some potential migration headaches for store owners currently on this plan.

With all that in mind, let’s break down what you’ll get from each ecommerce plan:

Number of products: The $4.90/month Business plan supports 100 products. On the Advanced Store plan ($15.90/month), users can sell up to 2,500 products.

Payment options: Both ecommerce plans are compatible with online payments. The Business plan has 20+ online payment options, while Advanced Store has up to 70+, which could be an advantage if you’re selling in multiple countries. You can see the variety of online payment methods Zyro accepts here.

Application fee: This fee covers the cost of hosting your payment processor on your website. Business plan users will have to pay 1% per transaction, but users of the Advanced Store plan are spared from doing so.

Basic features: Email notifications, order management, inventory management, and secure online payments are included in each ecommerce plan. However, shipping and tax management, as well as the ability to add coupons and gift cards, are only available if you have an Advanced Store package.

In addition, Advanced Store helps you tap into marketplaces such as Amazon and eBay. It also offers marketing tools that can help you perform a variety of tasks, such as advanced email marketing (set up newsletters) to customizing discounts based on customer groups. You can also present your ecommerce site with product filters and dimensions. Lastly, you can expand your revenue by leveraging abandoned cart recovery and offering subscription plans.

Overall, we think the Business plan is a decent, affordable option if you’re looking to run a small store with local/national shipping only. While the Advanced Store plan is backed by Ecwid’s flexible tax, shipping and order management features, we have some concerns about Zyro’s plans to migrate away from Ecwid in the future. So if you’re looking to run a larger store targeting an international audience, solutions like Wix and Shopify have a longer track record in this market.

Beginner’s Guide to Using Zyro

zyro website building options

Three fun ways to get your Zyro website up and running.

To create your Zyro website, you can start from scratch, use a template, or use the AI website generator.

You have access to over 150 templates, distributed across 16 categories. The platform shares a limitation with Wix in this regard: Although you can edit your template to your liking, you can’t switch to a new template without having to start over.

zyro templates

Some of the templates available in Zyro

It’s impossible to overhaul a website’s overall visual appearance in a single step. You’ll need to transfer the content manually to the new site. That’s a drag if you want to overhaul your site’s look. Due to Wix’s high level of customization, you might be able to get away with this. When using Zyro, however, this can be a real stumbling block.

If you’re not happy with the template, opt for the AI website generator. You’ll have to answer a series of five questions about your website needs and select a few basic design features to get started. The final question will have you choose between two designs. If you’re not happy with either of them, click the “Generate Again” button. Quite simple.

zyro ai designs

Clicking on the “Start Building” button will direct you to the editor. Since the screen is very bare, it can be intimidating. But there’s a video waiting for you and a Quick Start Guide that walks you through five key steps to get started.

Zyro Editor: Zippy and Intuitive

zyro editor

Using Zyro’s editor

Zyro’s editor is one of the website builder’s most exciting features. Compared to Wix, the dashboard looks a lot less intimidating. Everything is laid out clearly. The sidebar show four main categories: Pages and navigation, elements, website styles, and blog. There’s a fifth one you can access if you paid for one of the ecommerce plans.

Each is home to all the elements and tweaks you might need. It’s pretty straightforward once you’ve gotten the hang of it and know where everything is situated. Thoughtful icons for duplicating, going up, down, undoing, redoing, and switching from desktop editor to mobile editor are all in plain sight.

zyro editing buttons

Clear display, dashboard, and buttons

Speaking of mobile editors, you can easily switch between the mobile and desktop versions of your site when editing. The separate editor lets you modify elements to make the website more mobile-friendly.

Now onto the drag-and-drop feature. It’s honestly not as nuanced as Wix. It’s possible to move the design elements around, but the grid layout section’s restrictions limit how you can customize it.

On a more positive flip side, this is key to making the website building tool beginner-friendly. The grid layout serves as a guide that allows you to easily position different elements. So all you need is to drag your text, your icon–whatever you need–and it will arrange itself into its blocked section. Rather than spending hours fine-tuning every detail, this saves you time.

All in all, this simplicity makes it easy to use, but it might be limiting for advanced users with a keen eye for design.

Outstanding extra features: Marketing, And AI-Powered Tools

Zyro’s Marketing Integrations

The website builder also integrates well with Google Analytics and Google Tag Manager, so you can track your website visitors’ behavior on both platforms and dig deep into your traffic. Furthermore, you can track your social media performance by using Facebook and Snapchat pixel, as well as Pinterest Tag.

Zyro doesn’t have a suite of advanced marketing tools such as GoDaddy or Squarespace, for example, but the integrations Zyro does offer not only generate a lot of data for easy optimization – they also serve as a goldmine from a marketing standpoint.

Knowing customer behavior can help you tailor your campaigns based on their preferences and characteristics. Zyro can also help you establish relationships with clients or customers by setting up Messenger Live Chat or WhatsApp Live Chat to speak to them directly.

Zyro AI Writer

While creating website content, Zyro’s AI Writer tool provides creative ideas. It’s not 100% effective, but it gives a good jumping-off point, especially for small business owners who don’t have a content team to save them. By selecting topics and categories, this tool will propose ideas. Let’s say, we want to generate web copy for a massage studio – here’s what AI Writer comes up with:

zyro ai writer

There’s also an option to “Go Wild.” Type in your ideas with keywords you want to include and click the generate text button to get interesting new suggestions.

Aside from this useful feature, other out-of-the-box Zyro AI tools include:

  • Slogan generator
  • Business name generator
  • Blog title generator
  • Privacy policy generator
  • Logo maker
  • Heat map

While the generators work similarly to the AI web content generator, the logo maker and heat map tools are pretty innovative.

The logo maker is great for new entrepreneurs. Similar to other logo makers we’ve tested, it generates generic logo designs, which you can tweak according to your brand vision. Think: Canva. Design elements you can adjust include icon, color, font, and size.

The AI heatmap tool, on the other hand, analyzes images and suggests CTA button placement to maximize conversions. Its goal is to reduce time spend on A/B testing when you design your website.

zyro heatmap tool

Zyro’s heat map tool analyzing Tooltester’s homepage

These AI tools are accessible on the web and are absolutely free. However, for the heat map tool, the suggestions will be visible to you right away when you build a website with Zyro. This will save you time as you won’t have to upload screenshots for each page.

Zyro vs. Wix: Why The Comparison?

zyro vs wix templates

Zyro and Wix templates are both clean and crisp, but Wix features more options and a more polished design

Zyro and Wix both offer drag-and-drop editor functionality, but Zyro’s gridlock feature can get in the way of customization. Template-wise, Zyro has a lot of catching up to do. Wix has over 900 templates, while they have only 150.

There’s also a similarity in using AI (akin to Wix ADI) to generate custom templates. With a few details about your site and your design preferences, both site builders can provide suggestions tailored to your needs.

What makes Zyro a good alternative to Wix is its price. If you compare its basic plan to Wix’s Combo plan, you’ll get more value for your buck–from fun AI branding tools to unlimited storage and bandwidth. As far as basic website presence and portfolio are concerned, the Zyro website builder does an excellent job.

In terms of ecommerce functionality, Wix definitely has the upper hand. It’s got an extensive app market to expand your business tools, more room for products, better templates and customization, and a more robust platform overall. It’s got better-tiered plans geared towards business scalability.

Zyro’s Advanced Store plan is the only competitive option. Only this ecommerce plan offers a comprehensive set of features that can benefit growing businesses. However, this is understandable since Zyro’s most basic business plan costs $4.90 while Wix’s equivalent plant costs $27.

Due to its star-studded ad campaigns, extensive app selection, and excellent ecommerce features, Wix is becoming a household name in the website building industry–especially among online store owners. So being perceived as a cheaper alternative to Wix is a huge win for Zyro.

Zyro Website Builder Review: Conclusion

Zyro is Wix’s more affordable counterpart. Wix is an excellent solution that comes with a lot of bells and whistles. However, for some users, it may not be wise to invest in a premium site builder. Zyro, being a cost-effective website builder, can swoop in and appeal to these budget-conscious individuals. (You can compare website builders in our comparative table here.)

It also has a number of innovative features. Its editor was user-friendly and fast–we would even go so far as to say that it’s probably faster than Wix’s. These make the user experience excellent for novices. We also appreciate the addition of AI tools you’ll have in your website-building arsenal.

For now, we wouldn’t recommend it to advanced users and people looking for the most competitive SEO support. But the good news is the company is adding new features regularly, so we might have to upgrade this Zyro review frequently.

> Test Zyro for free and without risk

Is Zyro the Best Website Builder for Me?

You’re only after a basic online presence

You’re a freelancer needing a website to showcase your portfolio

You want to practice creating beginner sites

Your budget is limited

You want to publish your website in multiple languages

You own a growing online business. Zyro’s features are not as scalable as Wix and Squarespace’s just yet.

You need external apps to increase functionality

You’re setting up a large website

Zyro Alternatives

Are you looking for other website builders that meet your needs? Here are some of our suggestions:

Wix: Wix is our top choice when it comes to website builders – as long as you have the budget for it. You’ll get to enjoy better templates, more customizability and apps, and larger storage.

Squarespace: Squarespace, another leading website builder, may be a better choice if you have a larger budget and need greater blogging capabilities. It’s just as easy to use but packs a lot more punch in every aspect, especially in terms of customization and ecommerce capabilities.

GoDaddy Website Builder: An affordable and very user-friendly option with strong marketing features (appointment scheduling and email marketing, for example). If you’re a blogger, or you own a business that regularly publishes blog content, remains an excellent choice. Zyro’s blogging features aren’t exactly cutting-edge yet.

Webnode: Zyro supports multilingual sites, but Webnode is superior in this regard. With the latter, you can create multilingual websites in a very intuitive way.

Jimdo: If your goal is to create basic websites, then Jimdo is the tool for you. You can opt for the free version if you only need 5 subpages to publish, instead of paying for Zyro’s most basic plan.

Having trouble figuring out what you need from a website builder? Find the right solution for your project with our smart finder.


Is Zyro completely free?

Not quite. Trying it out is free, but you’ll have to pick a plan to get your website published. There’s no free plan.

Is Zyro cheap?

Yes! It’s actually one of the cheapest website builders that Tooltester has tested so far.

Is Zyro good for blogging?

It depends. If you’re running a website to blog, then there are other more adept platforms such as WordPress and Squarespace. But if you’re not planning to post blogs regularly, Zyro has some useful features that can accommodate that.

Can I connect my domain to a Zyro website?

Yes. You can connect either a Zyro-registered domain or one from another provider.

Do I need to know HTML to manage my template?

Absolutely not. Like with intuitive website builders, Zyro templates are visually driven. You can drag and drop design elements with ease. No coding or HTML knowledge required.

Can I upgrade or downgrade my Zyro premium plan?

Yes to both, and expect no downtime for your website. You can find the appropriate button on the websites and subscription pages. Additionally, you also have a 30-day money-back guarantee if Zyro doesn’t match your website needs.

How do I get a free domain from Zyro?

There are two ways you can enjoy a free domain from Zyro. One is signing up for a plan. Second is using a free Zyro subdomain (ex:

About Inka Wibowo, BBus (Marketing), Griffith University

inka wibowo

Hi! My name is Inka Wibowo. I started using website builders and content management systems over 10 years ago, when I managed websites for clients in my first marketing role. Since then, I've worked on hundreds of web and digital projects. Now, at Tooltester, I'm happy to be able to use my experience to help users like you find the right website builder for your needs.


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